The company had been planning to advertise data usage on the iPhone as ”unlimited”, while insisting on a ”fair usage” policy, whereby it could cap use at 200 megabits of data per month. Fair-usage policies are a standard approach across the sector.

”So we’ve taken the decision to remove the fair usage cap so that ‘unlimited’ really does mean ‘unlimited’ – this is a market first.” Telegraph article.

Fine by me!