Sony today unveils its latest Bravia TV ad - and it is hoping 200 plasticine bunnies hopping through New York will eclipse its clips featuring bouncing balls and exploding paint.

The TV advert, called “Play-doh”, which follows in the footsteps of the mesmerising “Balls” and explosive “Paint” adverts, uses the same technique, “claymation”, used in Chicken Run and the Wallace and Gromit movies.

Apparently a team of 40 animators spent three weeks creating the 100,000 images required to make the 60 second advert. They did so as New Yorkers went about their daily lives. The full advert can be seen below.